There is one thing in Newport that we can’t get enough of, and that is nautical inspired ANYTHING. Our friend John Zuerner, the owner and designer of Zürner Oceanic sat down with us to discuss his jewelry company, his process and his favorite parts of Newport, Rhode Island. John is also giving one lucky winner a piece from his collection. Enter your e-mail for a chance to win, but to also join our mailing list for future give-a-ways!
1. What sparked your idea/interest in creating Zürner Oceanic?
After working on racing yachts for almost 10 years, I was looking for a more creative outlet and really wanted to create something of my own. I had been making rope bracelets, inspired by the sailors bracelets I used to wear as a kid in sailing school at Saunderstown Yacht Club, for friends and family for a couple of years. They really liked their unique look quality and authenticity. When other people starting asking where they could get them my wife Jennie convinced me to start selling them. I never thought a career in sailing would have ended up here.
2. Where do you get the materials to make your line? Do you use reclaimed roping from actual boat use?
All of our materials are 100% marine grade line. It is not cheap cotton or plastic rope that you can go grab at your local hardware store. It’s line that we actually use on sail boats. Some of it is very high-tech, like the Dyneema that we use in our “Softie” bracelets, which are based on soft shackles that we use on racing yachts. It’s stronger than steel.
The best thing about using authentic rope is that it lasts forever and it just gets better with age. We try to source as much of our line from companies in the region, like New England Ropes. These ropes can really curate a nice patina on it. I recommend wearing our products in the ocean and never taking them off. They just get better and better and can really tell a story.
Occasionally, we use reclaimed line. When designing a product its very difficult to find reclaimed line that fits the correct style, dimensions, condition and amount that you are looking for. While exploring I often find old line that inspires me and I create a limited run with it.
3. What is your favorite thing about Newport, Rhode Island?
I think my favorite thing about Newport, as well as probably most people, is the ocean. Besides the predictable answer of the ocean, my favorite thing about Newport is the history. I love all the classic architecture, narrow streets, and hidden gems that can be explored. A lot of other places in New England and the U.S. have history, but not a lot of the physical presence is still there. It’s great that you can sea it on and under the water as well. It’s something unique to Newport. All this gives Newport an almost European feel.
4. Do you have a local shop here in Newport? If you don’t, what are your plans and goals in the future for your company?
We do not have a local shop in Newport. At the moment we only have our online store zurneroceanic.com and do some wholesale to other retailers. It’s not something that I would say is out of the question for the future though.
As For the future of Zürner Oceanic? I would love to see the brand expand into a well rounded lifestyle brand. An authentic nautical brand that Newport deserves with its rich heritage. I’m always developing new products and as a designer there is nothing more satisfying than seeing the creations in your head come to life.
5. Would you consider writing off part of the proceeds to a charity? And if so, what charity would you focus on?
Yes, I am definitely considering it. I want to do my due diligence and find a good charity that supports something that I am really passionate about and a charity that would want to work with us as well. Maybe something to do with ocean exploration or ocean conservation, either locally or worldwide. Maybe The Cousteau Society?
At the moment we have done product donations to some local charity auctions such as The Boys and Girls Club, Child and Family Services, the Confetti Foundation and the Herreshoff Museum.
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